the personas
After thoroughly diving into research and interviews, I created personas with three different demographics, characteristics, their needs and goals for the Less Wedding Dress Stress app.
These personas are in relation to the interview results.
tRENDY FUTURE bRIDE
BIOGRAPHY​
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Lylah is really bad at choosing what to wear because she cares about her followers feedback.
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Lylah does not know what designer to go with because she has so many to choose from.
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Lylah can choose any brand she wants because the brands just want her promote their brand on her social media.
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Lylah has a hard time finding clothes to fit because she is subconscious about her stick-like figure.
NEEDS
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Find out what dress styles that flatter her body type
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Narrow her list of brands
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Be able to connect with her friends
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Share her ideas privately
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Connect with her other social media platforms
NAME: Lylah Anderson
AGE: 21 years old
OCCUPATION: Macro Influencer
LOCATION: San Diego, CA
WEDDING STRESS:
Worried about choosing the right designer for her dress that her followers will love.
​USER GOALS FOR APP
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A place to connect for feedback
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A place where she doesn't have to leave home to find dresses
Stressed diy wedding fiancee
BIOGRAPHY​
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Lianna is overwhelmed with wedding planning because it is only two weeks away.
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Lianna has a limited budget for her wedding because she was laid off of work last month.
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Lianna wants to find an affordable dress in her local area in time for her wedding.
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Lianna has no idea of where to start in finding a dress that flatters her body type.
NEEDS
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Find an affordable wedding dress within a budget of $500
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Find out what dresses flatter her body type
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Find dresses to try on in her local area
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Choose the dresses before she goes to the boutique to try on
NAME: Lianna Hunterson
AGE: 36 years old
OCCUPATION: Operations Manager
LOCATION: Palo Alto, CA
WEDDING STRESS: Limited time
and budget for wedding dress
​USER GOALS FOR APP
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Find dress inspiration
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Locate dress boutique
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Find out availability of the dresses
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Try on dresses at boutique
gO EXTRA FUTURE BRIDE
BIOGRAPHY​
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Ann is stressed because she has to plan two wedding events and is limited to resources.
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Ann needs to order dresses that will show up on time for her wedding dates.
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Ann needs to find out other dress alternatives but needs it similar to the traditional Indian wedding ceremony.
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Ann needs to be able to pick the materials of the dress she chooses.
NEEDS
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Find a wedding dress that flatters her body type
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Receive notifications about the status of her wedding dress
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Be able to pay safely for her dress
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Be able to communicate with the Wedding Dress Provider
NAME: Ann Rawna
AGE: 44 years old
OCCUPATION: Doctor
LOCATION: Mumbai, India
WEDDING STRESS: Bride is a procrastinator
​USER GOALS FOR APP
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Ship dress internationally
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Make it easier to find
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Shipping status of dress
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Variety of wedding dress styles