the user journey
Based on the personas and their needs, I have created their user journey by applying the use of the app in their lives.
Lylah Anderson
21 years old
Scenario
Overwhelmed with all of the brands who have contacted her and doesn't know how to choose which dress for her body type.
Goal
To share wedding dress ideas with her close family and friends.
discover
download
interact
keep
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Needs a platform to get feedback where she can share her dress ideas.
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Frustrated about messaging each individual person.
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Finds app
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Reviews the app features
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Downloads the app with confidence
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Signs up and registers for account
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Creates group
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Invites her friends to join
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Chats with them mentioning the brands
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Uploads the dress styles and shares with her group
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Enjoys chatting and sharing her ideas with her friends
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Updates the people in her group about any new wedding dress ideas that come up
Lianna Hunterson
36 years old
Scenario
Stressed out in finding a wedding dress local and costs within her budget.
Goal
Choose wedding dresses that flatter her body type and be able to try on at a local wedding dress boutique.
discover
download
interact
keep
​
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Contemplates on everything she has spent .
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Calculates new budget for wedding dress
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Receives app from maid of honor
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Loves the features of the app
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Signs up
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Locates dress
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Finds local shops
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Saves wedding dress inspiration to her favorites
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Visits local wedding dress boutiques
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Enjoys browsing through wedding dress inspiration
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Shares the app with her friends that are newly engaged
Ann Rawna
44 years old
Scenario
Lylah is overwhelmed with all of the brands who have contacted her and doesn't know how to choose which dress for her body type.
Motivations
Lylah is overwhelmed with all of the brands who have contacted her and doesn't know how to choose which dress for her body type.
discover
download
interact
keep
​
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Stressed out that there is only a limited amount resources in her town.
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Frustrated that she can't find boutiques that can ship internationally.
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Google for an app where she can find boutiques.
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Discovers the app from Google
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Excited, Ann downloads the app
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Signs up and registers for account
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Searches for boutiques that can ship internationally
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Finds only eight wedding dress boutiques that ships internationally
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Finds only two dresses that she likes and flatters her body type
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Orders two dresses
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Enjoys looking at the different wedding dress styles that flatter her body
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Loves sharing wedding dress ideas with friends and family
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She can invite and share the app with her friends that are wedding planning
