VISUAL SYSTEM | LWDS Project

visual development: moodboard

First, I created one moodboard to visually show the design direction of the LWDS App I wanted to go with. After receiving feedback, I decided to create three different mood boards focused on different dress designs to explore different but possible ways I can move forward with.

^ Moodboard 1

Keywords: elegant, timeless and minimal

^ Revised Moodboard 1

Keywords: elegant, timeless and minimal

^ Revised Moodboard 2

Keywords: earthy, natural and rustic

^ Revised Moodboard 3

Keywords: bold, urban and elegant

Final moodboard

After reflecting on the project and having a conversation from my support group, I wanted to provide a visual system that was calming for stressful future brides. I focused on my audience with the goal to calm them in search of their perfect wedding dress.

Keywords

Final Design Board

Calm, Relaxed and Peaceful

Remaining consistent with calm colors, for the design board I wanted to be consistent in pulling design elements that used the contrast between blue and white as well as using thin weights with just a minimal difference in typography hierarchy.

Visual System Guide

Inspired from both moodboard and design board, I have created a visual system guide that is calming, with the use of blues, grays and whites but kept within the spectrum of showing elegance-that it has to do within the Wedding world.