![landscape logo-04.png](https://static.wixstatic.com/media/29f931_e609219d89f940a9b7215486e76ac408~mv2.png/v1/crop/x_120,y_130,w_378,h_188/fill/w_234,h_116,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/landscape%20logo-04.png)
![White Background_edited.jpg](https://static.wixstatic.com/media/29f931_322b8942cb8b404891f10e0d2099e17e~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/29f931_322b8942cb8b404891f10e0d2099e17e~mv2.jpg)
visual development: moodboard
First, I created one moodboard to visually show the design direction of the LWDS App I wanted to go with. After receiving feedback, I decided to create three different mood boards focused on different dress designs to explore different but possible ways I can move forward with.
![Assignmemt 11.1.jpg](https://static.wixstatic.com/media/29f931_17498dbd15564229aea541ba4de30cdc~mv2.jpg/v1/crop/x_0,y_179,w_1151,h_526/fill/w_966,h_441,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Assignmemt%2011_1.jpg)
^ Moodboard 1
Keywords: elegant, timeless and minimal
​
![Website moodboard.jpg](https://static.wixstatic.com/media/29f931_48d90503ed26412b9b78a0fb7bf91883~mv2.jpg/v1/crop/x_0,y_152,w_1152,h_518/fill/w_960,h_431,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Website%20moodboard.jpg)
^ Revised Moodboard 1
Keywords: elegant, timeless and minimal
​
![Website moodboard2.jpg](https://static.wixstatic.com/media/29f931_28f3c54e7cdf465a832d1074f9ff1123~mv2.jpg/v1/crop/x_0,y_152,w_1152,h_524/fill/w_147,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Website%20moodboard2.jpg)
^ Revised Moodboard 2
Keywords: earthy, natural and rustic
​
![Website moodboard3.jpg](https://static.wixstatic.com/media/29f931_7a9a091834bb43378e1eb7747260ea3e~mv2.jpg/v1/crop/x_0,y_152,w_1152,h_520/fill/w_146,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Website%20moodboard3.jpg)
^ Revised Moodboard 3
Keywords: bold, urban and elegant
​
Final moodboard
After reflecting on the project and having a conversation from my support group, I wanted to provide a visual system that was calming for stressful future brides. I focused on my audience with the goal to calm them in search of their perfect wedding dress.
Keywords
![final moodboard.jpg](https://static.wixstatic.com/media/29f931_42dff2ce67b64f17b305fab0694eada4~mv2.jpg/v1/crop/x_0,y_163,w_1152,h_557/fill/w_147,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/final%20moodboard.jpg)
Final Design Board
Calm, Relaxed and Peaceful
Remaining consistent with calm colors, for the design board I wanted to be consistent in pulling design elements that used the contrast between blue and white as well as using thin weights with just a minimal difference in typography hierarchy.
![Final Design Board.jpg](https://static.wixstatic.com/media/29f931_3ce05d8eff7b4c8494bbca81818ce49b~mv2.jpg/v1/crop/x_0,y_163,w_1152,h_557/fill/w_147,h_71,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Final%20Design%20Board.jpg)
![](https://static.wixstatic.com/media/29f931_9131bc17d729478a9c3f3d80ac490cf8~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/29f931_9131bc17d729478a9c3f3d80ac490cf8~mv2.jpg)
Visual System Guide
Inspired from both moodboard and design board, I have created a visual system guide that is calming, with the use of blues, grays and whites but kept within the spectrum of showing elegance-that it has to do within the Wedding world.
App Name
LWDS-Less Wedding Dress Stress
LWDS Logo Design
![landscape logo-04.png](https://static.wixstatic.com/media/29f931_e609219d89f940a9b7215486e76ac408~mv2.png/v1/crop/x_118,y_147,w_375,h_164/fill/w_75,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/landscape%20logo-04.png)
Primary Horizontal Logo
Secondary Vertical Logo
![Finale -02.png](https://static.wixstatic.com/media/29f931_8ac60445c6d349a0ba3abf14c9130820~mv2.png/v1/crop/x_176,y_262,w_248,h_327/fill/w_188,h_248,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Finale%20-02.png)
![Untitled-3-02.png](https://static.wixstatic.com/media/29f931_1095f6a988b94e88a1907a0ff4fef8f6~mv2.png/v1/crop/x_184,y_242,w_234,h_331/fill/w_175,h_248,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/Untitled-3-02.png)
Primary Vertical Logo
LWDS App icon
![Finale -03.png](https://static.wixstatic.com/media/29f931_3ae6d3ef326e4ffba26a0302af8e974c~mv2.png/v1/crop/x_100,y_213,w_389,h_395/fill/w_73,h_74,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Finale%20-03.png)
Primary App Icon
![Finale -01.png](https://static.wixstatic.com/media/29f931_17ab8f28ec61471cb9c12e2c23b26bf1~mv2.png/v1/crop/x_109,y_231,w_387,h_393/fill/w_72,h_73,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Finale%20-01.png)
Secondary App Icon
Typography
Heading structure
![typography.jpg](https://static.wixstatic.com/media/29f931_54402c34062148efa393f25d4ba84b4e~mv2.jpg/v1/crop/x_607,y_173,w_253,h_92/fill/w_81,h_29,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/typography.jpg)
![typography.jpg](https://static.wixstatic.com/media/29f931_54402c34062148efa393f25d4ba84b4e~mv2.jpg/v1/crop/x_584,y_173,w_276,h_49/fill/w_87,h_16,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/typography.jpg)
![typography.jpg](https://static.wixstatic.com/media/29f931_54402c34062148efa393f25d4ba84b4e~mv2.jpg/v1/crop/x_584,y_212,w_276,h_53/fill/w_88,h_17,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/typography.jpg)
Primary-New York 29 pixels
Secondary-Roboto 20 pixels
color palette
255, 250, 250
#fffafa
0, 0, 0
#000000
111, 113, 115
#6f7173
157, 158, 197
#9db2c5
Icons
Heading & Body Text against light background
Primary background color for App
Secondary background color for App
Icon library
![color palette.jpg](https://static.wixstatic.com/media/29f931_fbcede33bf654825a90cfa1dfb47ca62~mv2.jpg/v1/crop/x_28,y_467,w_306,h_94/fill/w_195,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/color%20palette.jpg)