visual development: moodboard
First, I created one moodboard to visually show the design direction of the LWDS App I wanted to go with. After receiving feedback, I decided to create three different mood boards focused on different dress designs to explore different but possible ways I can move forward with.
^ Moodboard 1
Keywords: elegant, timeless and minimal
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^ Revised Moodboard 1
Keywords: elegant, timeless and minimal
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^ Revised Moodboard 2
Keywords: earthy, natural and rustic
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^ Revised Moodboard 3
Keywords: bold, urban and elegant
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Final moodboard
After reflecting on the project and having a conversation from my support group, I wanted to provide a visual system that was calming for stressful future brides. I focused on my audience with the goal to calm them in search of their perfect wedding dress.
Keywords
Final Design Board
Calm, Relaxed and Peaceful
Remaining consistent with calm colors, for the design board I wanted to be consistent in pulling design elements that used the contrast between blue and white as well as using thin weights with just a minimal difference in typography hierarchy.
Visual System Guide
Inspired from both moodboard and design board, I have created a visual system guide that is calming, with the use of blues, grays and whites but kept within the spectrum of showing elegance-that it has to do within the Wedding world.
App Name
LWDS-Less Wedding Dress Stress
LWDS Logo Design
Primary Horizontal Logo
Secondary Vertical Logo
Primary Vertical Logo
LWDS App icon
Primary App Icon
Secondary App Icon
Typography
Heading structure
Primary-New York 29 pixels
Secondary-Roboto 20 pixels
color palette
255, 250, 250
#fffafa
0, 0, 0
#000000
111, 113, 115
#6f7173
157, 158, 197
#9db2c5
Icons
Heading & Body Text against light background
Primary background color for App
Secondary background color for App