Creative Brief
Problem Statement
Weddings can be very stressful when it comes to planning, especially finding the perfect wedding dress.
1. To make it easier and more efficient for brides to find the perfect wedding dress of their dreams.
2. To connect brides with stylists and wedding dress companies
Primary & Secondary Objectives
Supporting Points
1. Each bride’s journey to finding her dress is unique
2. Bridal wear is so loaded with so many cultural and style references
3. Difficult for bride to decide what she wants to wear to flatter her body shape
4. Dress budgets vary
1. Looking for a dress within your budget is difficult
2. There is no way my dress will be here on time
3. Taking a quiz and having to do all the measurements through a
mobile app is overwhelming
Current Perceptions
Desired Perceptions
1. Less Dress Stress shows a great amount of dress varieties that will
fit my budget needs
2. Recieve notifications about the status of your dress and the date of
when it will be completed/ready.
3. We scan your body type through our app and find the right dresses
to flatter your body type