Research Guide
The most important themes
The most important themes that I have found from my research and previous interviews are:
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If the app is actually needed/wanted vs the experience
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what should be the most necessary functions of the app
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How to include how social media trends influence
1-1 Interview Questions
Goal is to find out out quantitative and qualitive results.
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Interview questions mostly include about the experience where others are more specific to find out statistics/information about the social media impact on both the bride and and business owner/company whether current or in the past.
A. Questions for Married women:
Name
Occupation
Status:
Location
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1. When did you get married?
2. What was the most stressful about wedding planning?
3. Did you find the process of finding your wedding dress difficult? Why or why not?
4. What was your budget for a wedding dress?
5. How did you go about finding a wedding dress?
6. At some point, what was the most stressful part about finding the right wedding dress?
7. What did you love the most about the experience in finding the dress or in the dress itself?
8. What was the role of social media as an impact on your decision?
9. After the pandemic, weddings have been picking up lately. What do you think about theres a huge boom on impact on the new brides today? How so?
10. What advice do you have for those who are in search of the perfect wedding dress?
B. Questions for New Brides/Engaged women
Name
Occupation
Wedding date
Location
1. When did you start wedding planning?
2. What are your wedding dress plans?
3. Do you have a set idea on what style you’d like to pursue?
4. Do you find it difficult to find a dress that flatters your body type? Why or why not?
5. Do you prefer try on at home or try on at the boutique?
6. Do you know what your body type is and which styles flatter your body type?
7. How has social media influenced your choices when it comes to wedding dress shopping?
8. Do you prefer to go with the trends or something that flatters you and your body type?
9. How do you find your wedding dress ideas? Any apps you use (if so please list)?
10. How important is it to get feedack from family and/or friends to you?
11. If there was an app to make it easier for you to find a dress, what would you like it to do?
C. Questions for Business owner
Name
Occupation
Company Name
Location
1. How long has your company been in the wedding industry ?
2. What services do you offer?
3. How much has the pandemic affected your business?
4. Do you find that more brides are coming in to try dresses or trying it on at home?
5. How has social media impacted your business?
6. Do you have dresses that can flatter any body type? If so, how big is that is that scope?
7. What is the process when it comes to a new bride who comes to your shop for the first time in search of the perfect wedding dress?
8. How long does it take for the fitting, until the wedding dress is completely ready?
9. In what ways have you tried to increase marketing exposure?
10. What have you found was sucessfule/unsucessful?
Web Monkey Survey
Goal is to find out quantitative results relating to impact of social media, if there was an app to make wedding dress shopping easier and etc.
D. Questions for new/old bride
Name
Occupation
Wedding date
Location
1. What size is your wedding or was your wedding
2. How much has wedding planning been stressful for you? (range 0-100%)
3. Have you found your wedding dress?
4. Do you know what your looking for?
5. Is it important to see it on?
6. Is it important for you to have the wedding dress of your dreams?
7. How much have social media trends inspired your wedding dress style?
8. If you had to choose what do you prefer when it comes to finding a wedding dress (DIY, Talk to a Stylist, Social Media Trends, or Friend & Family)?
9. If you had to choose, where would you like your wedding dress from (local boutique, specific designer, DIY, or trending social media feed ad)?
10. Would you prefer local, US made, international or all works?
E. Questions for Business owner
Name
Occupation
Company Name
Location
1. How long has your company been in the wedding industry ?
2. How much has the pandemic affected your business?
3. Do you find that more brides are coming in to try dresses or trying it on at home?
4. How much has social media impacted your business? (scale 0-100)
5. Do you have dresses that can flatter any body type? If so, how big is that is that scope?
6. What is the process when it comes to a new bride who comes to your shop for the first time in search of the perfect wedding dress?
7. How long does it take for the fitting, until the wedding dress is completely ready?
8. In what ways have you tried to increase marketing exposure?
9. How many different dress materials do you have?
10. Does your boutique carry dresses that are current with today's tends?