Design Personas
NAME: Lylah Anderson
AGE: 26 years old
OCCUPATION: Macro Influencer
LOCATION: San Diego, CA
WEDDING STRESS: Worried about choosing the right designer for her dress that her followers will love.
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Lylah is really bad at choosing what to wear because she cares about her followers feedback.
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Lylah does not know what designer to go with because she has so many to choose from.
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Lylah can choose any brand she wants because the brands just want her promote their brand on her social media.
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Lylah has a hard time finding clothes to fit because she is subconscious about her stick-like figure.
​USER GOALS FOR APP
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A place to connect for feedback
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A place where she doesn't have to leave home to find dresses.
Trendy
Future Bride
Determined
Boutique
Owner
NAME: Katie Lim
AGE: 35 years old
OCCUPATION: Wedding Dress Boutique Owner
LOCATION: Austin, Texas
WEDDING STRESS: Bringing in new clients and growing business to make up for the Pandemic.
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Katie wishes to get more clients because she lost a lot of clients because of the pandemic.
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Katie has spent a lot of money for marketing because she wants to have more exposure.
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Katie doesn't have time to constantly find new clients because she is very busy with finding more material resources.
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Katie has a small business with a very limiting budget
​USER GOALS FOR APP
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Increase exposure of business with more people
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Set up appointments faster and easier
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Increase revenue to make up for the pandemic
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Ann is stressed because she has to plan two wedding events and is limited to resources.
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Ann needs to order dresses that will show up on time for her wedding dates.
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Ann needs to find out other dress alternatives but needs it similar to the traditional Indian wedding ceremony.
​USER GOALS FOR APP
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Ship dress internationally
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Make it easier to find
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Shipping status of dress
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Variety of wedding dress styles
NAME: Ann Rawna
AGE: 22 years old
OCCUPATION: Doctor
LOCATION: Mumbai, India
WEDDING STRESS: Bride is a procrastinator
and has no dress 3 weeks before the wedding
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Go Extra
Future Bride
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Lylah is really bad at choosing what to wear because she cares about her followers feedback.
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Lylah does not know what designer to go with because she has so many to choose from.
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Lylah can choose any brand she wants because the brands just want her promote their brand on her social media.
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Lylah has a hard time finding clothes to fit because she is subconscious about her stick-like figure.
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Lylah prefers to have her own personal stylist so she can stress less about wedding plans.
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Lylah vents to her friends that are also macro influencers because they can relate.
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Lylah asks them for their opinion because she feels that they can pin point the most trendiest styles.
NAME: Bernadette Saunders
AGE: 28 years old
OCCUPATION: Pharmacy Tech
LOCATION: Atlanta, Georgia
WEDDING STRESS: Bride is a procrastinator
and has no dress 3 weeks before the wedding
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Just Got
Engaged
Future Bride
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Lylah is really bad at choosing what to wear because she cares about her followers feedback.
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Lylah does not know what designer to go with because she has so many to choose from.
-
Lylah can choose any brand she wants because the brands just want her promote their brand on her social media.
-
Lylah has a hard time finding clothes to fit because she is subconscious about her stick-like figure.
-
Lylah prefers to have her own personal stylist so she can stress less about wedding plans.
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Lylah vents to her friends that are also macro influencers because they can relate.
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Lylah asks them for their opinion because she feels that they can pin point the most trendiest styles.
High-Tech
Future Groom
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Lylah is really bad at choosing what to wear because she cares about her followers feedback.
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Lylah does not know what designer to go with because she has so many to choose from.
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Lylah can choose any brand she wants because the brands just want her promote their brand on her social media.
-
Lylah has a hard time finding clothes to fit because she is subconscious about her stick-like figure.
-
Lylah prefers to have her own personal stylist so she can stress less about wedding plans.
-
Lylah vents to her friends that are also macro influencers because they can relate.
-
Lylah asks them for their opinion because she feels that they can pin point the most trendiest styles.
NAME: Bernadette Saunders
AGE: 28 years old
OCCUPATION: Pharmacy Tech
LOCATION: Atlanta, Georgia
WEDDING STRESS: Bride is a procrastinator
and has no dress 3 weeks before the wedding
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